Rossella Migliaccio

Rossella Migliaccio was born in Naples and brought up in Milan. After graduating from Bocconi university in Milan, she studied with the most famous US and British colour analysts. She has been working in fashion advertising and publishing for over 10 years. She has analysed thousands of people and set up Italy’s first institute devoted entirely to image consultancy. She is a member of the Association of Image Consultants International. Her first book, Armocromia [Colour Analysis] (2019), has been an instant bestseller.



Antonio Vallardi Editore, October 2020

#1 in the popular non-fiction chart

Apple, pear, hourglass, rectangle, oval: what is our body shape?
A guide to proportions in order to learn to appreciate and finally love our bodies.

A manifesto against the notion of standardised beauty, because every body is different and what’s truly important is to be able to appreciate it.

Through an objective and analytical method with rules and measurements, Rossella Migliaccio teaches us how to discover the physical type we belong to. Only beware – size and weight do not matter! These are not calculations aimed at defining the umpteenth perfection criterion. Because knowing our body and being able to interpret its proportions is the first step towards learning to appreciate it, highlighting its strengths and the unique, special characteristics of our appearance. Because true beauty lies entirely in harmony.

Website entirely in English

Rights Sold

Korea: Book’s-Hill.


Antonio Vallardi Editore, October 2019

over 50,000 copies sold


We spend our time seeking perfection outside us, always feeling “insufficient”. And yet the secret to being and feeling special is within everybody’s reach but we don’t know it. Thanks to this method, you can discover your own, personal colour palette, find the shades that make the most of you and learn how to enhance your charm and uniqueness.
Armocromia is not an ordinary user’s guide to matching colours but a unique book that will restore the colour of happiness to your life.

Sometimes, being happy is simply a matter of the right combination.

Discover the magic power of colour science

Discover the magic power of colour science
– Why red lipstick doesn’t suit everybody.
– Rules and secrets for matching patterns.
– How to distinguish warm colours from cool colours.
– A stuffed wardrobe and yet nothing to wear.
– Colours that suit everyone and other urban myths.
– Why black rules over our wardrobes.
– Pink and other “girly” colours.
– … and much more.

From clothes to the home, from beauty to inner equilibrium: find the colours that are your friends and those that are your enemies.

Website entirely in English:

Rights Sold

Korea: Book’s-Hill; The Netherlands: Xander.

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