El mundo rosa de Barbie

Why is Barbie still such an icon? Il mondo rosa di Barbie reveals all the details and the film’s Easter eggs by taking us to Barbieland, the world of the most iconic of dolls, where ideas live for ever.

The film Barbie has become an international phenomenon, the biggest box office hit, by a director who has reignited the debate about feminism, patriarchy and new masculinity. But why has a film about a doll created in the 1950s attracted so much interest? The simple premise that Stereotypical Barbie is having an existential crisis and, in order to resolve it, ventures into the real world, accompanied by Ken, conceals a deep reflection about what women have sacrificed in order to meet standards and about the role men have nowadays.

Il mondo rosa di Barbie reveals all the film’s secrets: from the figures that explain the worldwide phenomenon of its launch to its promotion and the huge marketing campaign on the part of Warner Bros and Mattel, as well as the Barbenheimmer phenomenon and the partnership with over 100 international brands. Margot Robbie’s Barbie-inspired outfits during the press tour and all the Easter eggs in the film, like the opening tribute to Stanley Kubrick’s 2001: A Space Odyssey and the cameo appearances of Hollywood stars. All the interpretations in the film: the powerful monologue by America Ferrera (Gloria), who has very quickly become the character with one of the greatest feminist speeches in the history of cinema, as well as a focus on director Greta Gerwing, the cast, their roles and much more…