Michele Ferrero

The first biography of the inventor of Nutella, a symbol of Italian excellence.

The life and insights of a tenacious, creative man who turned a patisserie in Alba into a borderless empire: the story – never previously told – of Michele Ferrero, to celebrate one of the most important entrepreneurs in Italian history, who never granted interviews.

Brilliant insights, a worldwide vision, the ability to listen to others. Great attention to the quality of his products, to consumers’ demands, to the wellbeing of his staff. Love for his family and his land. Deep reserve and humility. Genuine concern for human values and social responsibility. Michele Ferrero, the father of Nutella and dozens of other treats loved in every corner of the planet, was not just one of Italy’s greatest entrepreneurs, but the creator of a way of doing business that focussed on people, following the motto “work, create, give”. He learnt the basic craft from his father Pietro and a sense of the company from his mother Piera: in the 1940s, they managed to turn a patisserie in Alba into a factory. Taking over from his father, who died prematurely in 1949, he expanded the company –with his wife Maria Franca’s constant support – in a most impressive way. The Ferrero brand went beyond Italy and became, year after year, one of the largest and most valued companies on the international stage. A true legend.